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Carmit Baron

Wix FAQ App
Back Office Redesign
& AI Integration

 2024   |   UX & UI Design, end-to-end flows, interface design.

A complete UX and UI redesign of the Wix FAQ app back office, alongside a new infrastructure and AI-assisted tools for generating questions and answers.

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The Challenge
& Exploration

  • Redesigning a widely-used legacy back office on a new infrastructure

  • Supporting existing users without disrupting familiar workflows

  • Introducing AI in a way that adds value without complexity

  • Audited the current experience and key user flows

  • Reviewed user feedback and explored comparable Wix and external products

  • Identified structural and UI pain points, including unclear category hierarchy

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Existing FAQ back office structure and hierarchy

 

The Solution

1. Clear Back Office Structure
Redesigned the information architecture and hierarchy to support faster navigation and easier management of FAQs.


2. Clean & Scalable Interface
Created a clear, component-based interface with consistent patterns, states, and layouts for complex back-office flows.


3. AI-Assisted FAQ Creation
Integrated AI tools that help users generate questions and answers quickly, directly within their workflow.

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Impact & Learnings

  • Introduced AI-assisted FAQ creation, widely adopted by users, especially on mobile

  • Aligned the back office with Wix standards and patterns

  • Created a more familiar and consistent experience for Wix users

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